Blog

Fundraising in the Time of Corona

14th March 2020

In the wake of the Coronavirus Disease (COVID-19) we have become painfully aware of the impact this is going to have on independent creators and organisations alike. While every sector is likely to struggle as a result of the virus, organisations that depend on fundraising events will be deeply affected by the guidance given to people to avoid large gatherings. Just a few short months ago, Coronavirus was laughed off as a threat and now it is a global pandemic.

So what does fundraising look like in the ‘Age of Corona’? Fortunately, it is not nearly as dire as one might think. At Gived, we believe that fundraising strategies are most buoyant and effective when they rely a strategy composed of a mix of traditional and digital fundraising initiatives, there are some projects that successfully rely on digital fundraising alone.

CoronavirusTechHandbook.com, for example, relies solely on digital fundraising services provided by Gived This fundraising strategy worked for a few reasons:

• Quick Set-Up: The Gived team was able to set up the donate button on the handbook quickly
• In-Page Donations: Donations can be given directly in the handbook (so readers attention is not taken elsewhere)
• Enhances sense of community: people can contribute money, ideas, and skills to help ensure the handbook is comprehensive, accessible, and user-friendly

The success of this campaign has been immediately felt by the team as funds have been used to give the volunteers working on the handbook much needed analytics, server hosting, domain name, and developer time.

Right now, it is easy to fall prey to doom and gloom thinking. But as cliche as it sounds, every cloud has a silver lining. Many organisations have been relying on an outmoded fundraising strategy that is over-reliant on conventional fundraising activities as digital fundraising seems difficult and alien. However, Gived tools makes digital fundraising easy and accessible. If you are worried about the future of your organisation and want to diversify your fundraising activities and delve into the world of digital, email us at hello@gived.org . We will take the time to go over key considerations for your business and work collaboratively with you to come up with a fundraising strategy that works for you and your organisation and help you prepare to fundraise in the wake of the Coronavirus.